A network of permanent in-store photo experiences, collectible moments, evolving Passports, and limited streetwear drops. Find a Mirror. Capture the chapter. Keep the proof.
Catch The Moment places immersive Mirror photo booths inside partner venues long-term. The booth becomes part of the location—an attraction customers seek out, photograph, share, and return to as the CTM universe grows.
Enter the Experience
The first chapter of Catch The Moment lives in New York City. Step through Mirror 001 at Bud & Honey, capture your moment, and begin your Passport.
241 5th Ave • New York, NY 10016
Venue hours and booth experience details can be expanded as the location program grows.
View the MirrorFind CTM Mirrors placed inside partner businesses and discover a different chapter at each stop.
Take the photo, collect the stamp, and attach a real-world visit to your digital Passport.
Earn stickers, collectible Bunny cards, rewards, merch access, and progression through the CTM universe.
Limited streetwear built from the same characters, symbols, places, and mythology that live inside the Mirrors.
CTM Mirrors are designed to live inside partner businesses—not disappear after a single event. A location becomes part of the public Mirror map and can participate in location-specific artwork, Passport stamps, collectible drops, and community discovery.
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